>> view BOX telematics Website

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Social Gestures will also become more prominent in 2012 – Facebook will be introducing this whole idea of frictionless sharing, we have already started to see this roll out with spotify if you have linked both platforms, Facebook now updates what music you have listened to. Any action that is created on the web is automatically shared within your profile when you have allowed it to. So this covers listening watching and reading. An example called social reader; a canvas app that you install through Facebook personalises and shares what you are doing. This is controversial atm – do people and business want this much exposure? This will be up to the individual to make this decision and therefore sensor what content they do publish.

Another hot trend this year will be the growth of TV everywhere – companies such as dish network – a new app where if you already subscribe to channels it will be an add on feature so you can watch live TV on all your other devices. Second screen experiences is an add-on trend to TV everywhere where as if you are watching TV and using a device at the same time you can engage and interact with live TV as more and more people are multi tasking. The way they will work is that the device will pick up on audio and interact. MTV have launched an iPad app using audio activation.

This year we will see the rise of TV and Movie Marketing Apps – we will see more apps based on or in conjunction with movies similarly to mainstream games based on movies. For example last year we saw the release of the super 8 film with the launch of the super 8 camera app, this became one the the biggest selling apps and works alongside the story of the Movie.

We can already see that Touch and Apps will defiantly pave the way as a new distribution channel for marketing.

Growth of social music such as spotify has taken form and is a prominent trend at the moment. You can now share your favourite music and is integrated with the social gestures of Facebook. Subscribed music is a controversial topic at the moment, its not sure to say whether it will stand the test of time. iTunes is still the dominant leader of Music and many people argue that you don’t own the music if you subscribe it. Artists such as Coldplay have turned down the subscribed release of their own album as the financial model is a challenging – you get less as a producer and artist. This therefore means that many other artists may end up pulling out screening as opposed to downloading their music.

html 5 – html 5 is already happening! Our team here at IndigoRiver are already testing the waters! Companies are now wondering which device is best to build on with the influx of multiple devices. This entails recruiting teams with the knowledge of cross platform knowledge building native apps for the iPhone android and windows. HTML 5 will be a universal method in terms of producing apps and with the cross over to web now it means the only knowledge web teams will essentially need is HMTL 5 across platforms. Smart and integrated. looking at the shift in trends – HMTL 5 coded apps will be tomorrows new optimised and broad way to develop apps.

Red carpet and paparazzi will help bring this major calendar event to life for St.Judes

After a four stage pitch process the Indigo team were announced as one of two creative marketing agencies who will work together to create ATL and BTL activity.

Work will commence with revised advertising, GWP campaigns, Broker incentive programmes, exhibition and event support and much more.

The average turnover in the region was £5,494,372, average gross profit £2,278,315, and average turnover per head in the midlands £101,911. Representing the region in the top 10 breakdowns, McCann Erickson Communications house came third in terms of gross profit, ninth in terms of turnover per head (efficiency) and fifth in terms of turnover. WAA were ranked in second place for gross profit growth and eighth for year on year turnover growth % (89%). Indigo River came fourth for year on year % turnover growth (179%), whilst Wyatt International ranked eighth for turnover per head (efficiency).

We are proud to announce that we have made it onto the top 100 list of agencies outside London.

Only a few select agencies pass the quality threshold of service, creative and value for money and become recommended. And only these agencies are then invited to appear in the Top 100.

Over 400 marketing companies outside London were invited to take part and each one submitted turnover, profit and employee figures for the most recent and previous financial years.

Agencies in the list have been rated by their clients through the RAR’s ratings scheme. The agencies in this top group not only have the high regard of each of their clients, but also demonstrated that they have performed extremely well in spite of very difficult conditions.

A key criteria of this list are the quality of client results and the efficiency of how the business is actually run.

We are delighted to have achieved such high regard with our clients and be recognised for the quality of our work. We have built client relationships on many different principles and promises, key to them all is added value and honesty and feel sure that this is why we have made it through tough times. I’d personally like to thank all of our clients who have helped contribute to our continuing success.

The West Midlands CIBSE event attracts members from all over making it one of the biggest events on the calendar.

Pictured is Neil Oliver from Jaga and Damian Howell from IndigoRiver.

A podium finish for our very own Mr Guttman, and a well deserved win and second place for IDM.

The night saw all of us thrashing it out for nearly an hours driving. Then off for food and drinks to end a very enjoyable evening.